?? ???? ?? ???????? ???????? ?? ?????????? ?? ????????? ?????? ??? ??? ??????????? ??? ?? ???????????? ??? ???????? ????????? ???.??? ??????? ?????????? ????? ??? ?????? ??? ?????????? ??? ??????. ????? ? “?????????????” ???? ?????? ?? ???? ???????????? ?????.Typically The obvious way to determine this out is to produce a purchaser journey map